Men have also, perhaps unsurprisingly, been quick to see the potential of the app for slyly boosting their wives and girlfriend’s assets.

Builder Jim Slater, 38, from Birmingham, said: ‘I think it’s great, we’ve all thought about what our missus would look like if her boobs were a bit bigger, and now you don’t have to fork out loads of money to find out.

‘I wouldn’t pay for her to get the real thing done though, I’d never afford that, but a fella can dream, can’t he?’