The "Palin effect": Women's membership in NRA up 20%

Diane Danielson of the NRA’s Women On Target programme explains that the ‘Palin effect’ has increased female membership 20 per cent, with the NRA teaching 10,000 new women a year to shoot, and making more girls want to take up hunting, like Regis.

‘Firearm manufacturers are gearing their products towards women. They’re scaling down stocks, and shortening trigger pull lengths for our shorter fingers,’ Ms Danielson said.