The average drinker in the UK has 15-and-a-half litres of pure alcohol a year – the equivalent of 775 pints of beer.

That’s the same as 500 glasses of strong wine or 1000 shots of whisky or other spirits. Only eastern European countries such as Russia, Croatia and Estonia drink more.

In Russia the average man consumes a 27 litres of pure alcohol a year and in Moldova a staggering 32 litres a year.