Newest WH anti-obesity initiative: Breastfeeding

This comes as the Obama administration in the past year has made several moves to encourage breastfeeding — including a push for more flexible workplace rules and an Internal Revenue Service ruling on Thursday that breast pumps and other nursing supplies qualify for tax breaks…

Robin Schepper, executive director of “Let’s Move,” told Politics Daily, Mrs. Obama wants to increase breastfeeding rates but “is not telling women to breastfeed … but wants to make it easier for moms by encouraging hospitals to change practices so after a baby is born, the baby is in the room with them.”

Toward that goal, Mrs. Obama is going to push more hospitals to be certified as “Baby Friendly” by Baby Friendly USA, a non-governmental organization that works with the United Nations Children’s Fund, or UNICEF, to increase breastfeeding opportunities. Only 3 percent of births occur at U.S. hospitals with the “Baby Friendly” designation.”