You know what's overrated? "Messaging"

What could Democrats have done to improve their messaging last Congress? Not much. Democrats didn’t lose because of bad messaging. No message – no matter how genius or innovative – could have made the recession they inherited from President George W. Bush just go away. Blaming the loss on poor messaging only makes the loss easier to bear for Democrats still in power — it absolves them of having to admit they incorrectly read the political tea leaves. Or that that their policies are actually unpopular.

In reality, the Democrats lost because they failed to identify what the people wanted: job creation and acknowledgment from Washington that tough economic times meant reining in-out-of control spending. After all, voters asked themselves, why should the government be immune from the same tough economic realities being imposed on American families?