White House now urging restaurant industry to serve healthier food

A team of advisers to Mrs. Obama has been holding private talks over the past year with the National Restaurant Association, a trade group, in a bid to get restaurants to adopt her goals of smaller portions and children’s meals that include healthy offerings like carrots, apple slices and milk instead of French fries and soda, according to White House and industry officials…

But as she uses her public platform to persuade children to eat healthier and exercise more, Mrs. Obama and her team are also quietly pressing the levers of industry and government. Over the past year she has become involved in many aspects of the nation’s dietary habits, exerting her influence over nutrition policy.

Her team has worked with beverage makers to design soda cans with calorie counts and is deeply involved in a major remake of the government’s most recognizable tool for delivering its healthy-eating message: the food pyramid…

But in seeking partnerships with industry, Mrs. Obama runs a risk. While nutritionists and public health advocates give her high marks for putting healthy eating on the national agenda, many worry that she will be co-opted by companies rushing to embrace her without offering meaningful change.