Study: Putting calorie counts on food do nothing to affect purchases

A 13-month study of restaurants after mandatory labelling legislation was brought in found customer tastes remained just the same.

Professor Eric Finkelstein, of Duke-National University of Singapore, said: ‘Given the results of prior studies, we had expected the results to be small, but we were surprised we could not detect even the slightest hint of changes in purchasing behaviour as a result of the legislation.

‘The results suggest mandatory menu labelling, unless combined with other interventions, may be unlikely to significantly influence the obesity epidemic.’