You know what ObamaCare’s problem is? Bad branding

Democratic pollsters concede that there is a problem.

“We do need a common narrative that includes a name,” said Celinda Lake, president of Lake Research Partners. “When Obama’s job performance improves, it will be fine to call it Obamacare. Now, it is polarizing.”

Mark Mellman, another Democratic pollster, says that the title Patient Protection and Accountable Care Act highlights important aspects of the law, but that “it’s wonky, clunky language.”

Names of legislation, he said, should “summarize something important for people to organize their thinking.”