You can see the Christmas connections, Pfister said.
“This idea [is] that reindeer go berserk because they’re eating Amanita muscaria,” Pfister said. “Reindeers flying — are they flying, or are your senses telling you they’re flying because you’re hallucinating?”
Look at the Christmas decorations here, he said.
“We use — all over the Western world at least — these Christmas ornaments [which] have Amanita muscaria or other mushrooms.”
And finally, he said, consider the color schemes.