Obama could spend $1 billion on reelection campaign

Three other factors suggest that the idea of Obama as a billion-dollar candidate in 2012 is not so far-fetched.

First, he collected $750 million while running as a senator. He’ll now be running as a president, which should allow him to clean up financially to an even greater extent, thanks to the power of incumbency.

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Second, the continued development and maturation of Internet fundraising over the past four years means that the $500 million – yes, you read that right – that Obama raised online in 2008 could well be topped in 2012, noted Ben Ginsberg, a top Republican lawyer who served as an adviser to former Massachusetts governor Mitt Romney’s 2008 presidential bid.

Third, the growth of a shadow Republican Party of outside groups – epitomized by American Crossroads, which spent $70 million on the 2010 midterms – should help fuel Democratic donations to Obama. (It remains unclear whether a Democratic-aligned outside group – or groups – will form to siphon off some of those donations.)

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