The Lithuanian company Olialia, pronounced “ooh-la-la”, is setting up a holiday resort in the Maldive islands…

Giedre Pukiene says her company does not discriminate and welcomes all applicants, no matter what their gender, age, ethnicity or hair colour.

“But we find that when women with dark hair work here, they are surrounded by all these beautiful blondes, so eventually they end up going blonde too,” she said.