Winkelman became a human billboard for the radio station KORB in late-2000 after a disc jockey offered listeners a six-figure payout if they tattooed the FM station’s call letters and logo on their forehead. Winkelman and his stepson, Richard Goddard, went to a local tattoo parlor and each emerged with forehead ink promoting “93 Rock,” the “Quad City Rocker.”

Of course, when the men came calling for the cash, station brass explained that the offer was a practical joke, just a wacky radio stunt. Winkelman and his relative sued, claiming that the station sought to have listeners permanently marked so that they “could be publicly scorned and ridiculed for their greed and lack of common good sense.”