Christiane Amanpour’s ratings at “This Week” already in the toilet

Last Sunday, September 19, the show didn’t just finish in third place, behind NBC’s Meet The Press and CBS’ Face The Nation – it was the lowest ratings in the A25-54 demographic in more than seven years.

NBC had 988,000 viewers in the demo, CBS 854,000 and ABC 608,000. The last time ABC had a lower rating in the demo was the August 24, 2003 show (including regular/full telecasts), near the beginning of George Stephanopoulos‘ reign. Year-to-year, the show was down 29% in total viewers and 38% in the demo, while it declined in both categories week-to-week as well (while NBC and CBS grew).

It’s not like it had anything to do with the guests either – This Week put together arguably the best guest list last Sunday. Amanpour had a Sunday exclusive with President of Iran Mahmoud Ahmadinejad as well as an interview with Sec. Hillary Clinton. On paper, it was a strong show. But the ratings, which haven’t been spectacular from the very beginning, have continued to see a decline, despite these high profile bookings.