Last Sunday, September 19, the show didn’t just finish in third place, behind NBC’s Meet The Press and CBS’ Face The Nation – it was the lowest ratings in the A25-54 demographic in more than seven years.
NBC had 988,000 viewers in the demo, CBS 854,000 and ABC 608,000. The last time ABC had a lower rating in the demo was the August 24, 2003 show (including regular/full telecasts), near the beginning of George Stephanopoulos‘ reign. Year-to-year, the show was down 29% in total viewers and 38% in the demo, while it declined in both categories week-to-week as well (while NBC and CBS grew).
It’s not like it had anything to do with the guests either – This Week put together arguably the best guest list last Sunday. Amanpour had a Sunday exclusive with President of Iran Mahmoud Ahmadinejad as well as an interview with Sec. Hillary Clinton. On paper, it was a strong show. But the ratings, which haven’t been spectacular from the very beginning, have continued to see a decline, despite these high profile bookings.