The rise in cursing mirrors the rise in cursing among adults in the past thirty years that Jay has been studying the psychology of swearing…

Swearing is not a trivial matter about an occasional profanity slipping past a child’s lips. Previous research into swearing has shown it has a significant impact with problems at home, in school, and at the workplace…

“As soon as kids can speak, they’re using swear words,” says Jay. “That doesn’t mean they know what adults know, but they do repeat the words they hear.”