What could go wrong?

But the Obama administration and its allies hope tough new insurance restrictions due to go into effect Sept. 23 and an accompanying public relations push will help turn the tide and give Democrats campaign-ready ammunition six weeks ahead of the midterm elections.

This month’s new restrictions include some of the health care overhaul’s most consumer-friendly and popular changes, such as no co-pays for preventive care in new insurance plans and bans on denying coverage to children and taking away coverage from anyone when they get sick.

The Obama administration is planning multiple efforts, involving senior officials, to communicate the insurance reforms both in person and online, a White House aide told POLITICO. The events will be a “continuation of a long process that started when the bill was signed into law of working to educate and inform the American people,” the aide added.