Local souvenir shops in the resort town have caught on and capitalized on the love-struck new clientele, selling Love Plus-themed souvenirs, from good-luck charms to steamed buns and fish sausages.
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The local Ohnoya hotel even offers traditional rooms to the unusual couples, which feature two sets of futon beds and another barcode panel that allows the men to visualize their girlfriends in a flattering summer kimono.
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