Shaved chests, plucked eyebrows and the ‘back, sack and crack’ wax were not, after all, the way to a woman’s heart, the survey found.

Only 8 per cent of women said they liked their men groomed to perfection, narrowly beating the 7 per cent who preferred to see a werewolf-like quantity of hair.

Women in the North East in particular were firm fans of ‘manly men’, with 97 per cent wanting their partners to leave their hair alone.