Gershon decided to study how new technology has changed the rules of romance. She interviewed 72 undergrads, 18 men and 54 women, who shared stories of being dumped via texting, voice mail, Facebook, instant messaging, Skype, and even occasionally an actual paper letter. The result is her new book, The Breakup 2.0: Disconnecting Over New Media. Almost all the people she talked to agreed that the most honorable way to break up was in person, but many turned to new media because the face-to-face conversations didn’t get the results they wanted, Gershon says. “They would be in cycles of breaking up and getting back together, and they finally said, ‘If I do it through another medium, maybe I will finally end this relationship and I won’t be stuck anymore.’”