Obama now spending more on polling than Bush did

Too busy to look at polls? Perhaps. But not too poor to pay for them. While Gibbs routinely chides members of the press for obsessing about the day-to-day temperamental swings of the American public, behind the scenes the White House has poured plenty of money into conducting its own public opinion polls. Through June 9, 2010, the administration, via the Democratic National Committee, has spent at least $4.45 million on the services of seven different pollsters, according to records compiled by the Center for Responsive Politics. (The Huffington Post looked into only those expenditures that totaled more than $5,000)

That total represents only 18 months into the administration. During the first 24 months of the Bush administration, the Republican National Committee spent $3.1 million on polling according to a 2003 study done by Brookings. During the 2005-2006 years of the Bush administration, the RNC spent just north of $1.23 million on “surveys,” “focus groups,” and “polling,” according to an analysis of Center for Responsive Politics data (they spent millions, instead, on telemarketing services). So far this cycle, the RNC has spent slightly more than $1 million on those same activities. (The Huffington Post did not examine data from the 2008 cycle because spending totals were affected by the presidential election.)