Electric-car technology has been around for years, but the high cost to make the vehicles has prevented automakers from producing them for the mass market. The price announcements for the Volt and its electric rival, the Nissan Leaf, have been highly anticipated as a result. Nissan, the only other major manufacturer expected to bring such a vehicle to market this year, said the Leaf will cost $32,780.

GM and Nissan are relying on a $7,500 federal tax credit for buyers of electric vehicles to offset some of the added cost, and they’re hoping that the allure of their novel power source will make up the rest…

“I’m not sure the Volt is going to be a volume vehicle,” said George Magliano, director of automotive industry forecasting for North America at IHS Global Insight. “The technology still isn’t there to make them cheap. At the end of the day, the consumer pays a hefty premium to make a statement.”