"It’s better to be average and good-looking than brilliant and unattractive"

Consider the following: over his career, a good-looking man will make some $250,000 more than his least-attractive counterpart, according to economist Daniel Hamermesh; 13 percent of women, according to the American Society of Plastic Surgeons (and 10 percent of men, according to a new NEWSWEEK survey), say they’d consider cosmetic surgery if it made them more competitive at work. Both points are disturbing, certainly. But in the current economy, when employers have more hiring options than ever, looks, it seems, aren’t just important; they’re critical. NEWSWEEK surveyed 202 corporate hiring managers, from human-resources staff to senior-level vice presidents, as well as 964 members of the public, only to confirm what no qualified (or unqualified) employee wants to admit: from hiring to office politics to promotions, even, looking good is no longer something we can dismiss as frivolous or vain.

Fifty-seven percent of hiring managers told NEWSWEEK that qualified but unattractive candidates are likely to have a harder time landing a job, while more than half advised spending as much time and money on “making sure they look attractive” as on perfecting a résumé. When it comes to women, apparently, flaunting our assets works: 61 percent of managers (the majority of them men) said it would be an advantage for a woman to wear clothing showing off her figure at work. (Ouch.) Asked to rank employee attributes in order of importance, meanwhile, managers placed looks above education: of nine character traits, it came in third, below experience (No. 1) and confidence (No. 2) but above “where a candidate went to school” (No. 4). Does that mean you should drop out of Harvard and invest in a nose job? Probably not. But a state school might be just as marketable. “This is the new reality of the job market,” says one New York recruiter, who asked to have her name withheld because she advises job candidates for a living. “It’s better to be average and good- looking than brilliant and unattractive.”…

To add an extra layer of complexity, there’s the conundrum of aging in a culture where younger workers are more tech-savvy, cheaper, and, well, nicer on the eyes. Eighty-four percent of managers told NEWSWEEK they believe a qualified but visibly older candidate would make some employers hesitate, and while ageism affects men, too, it’s particularly tough for women. As Rhode puts it, silver hair and furrowed brows may make aging men look “distinguished,” but aging women risk marginalization or ridicule for their efforts to pass as young. “This double standard,” Rhode writes, “leaves women not only perpetually worried about their appearance—but also worried about worrying.”