"She provides the ‘good housekeeping seal of approval’ for conservative, outsider candidates"

“Her decision to get – and stay – involved in the race here in South Carolina was a huge boon to our campaign, because it caused a lot of South Carolinians to take a second look at a rising in the polls but once-little known state legislator who was fighting to give them back their government,” Haley spokesman Tim Pearson said of Palin…

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“Governor Palin’s endorsement was integral to the success of our campaign,” Fiorina spokeswoman Julie Soderlund told POLITICO. “She provides the ‘good housekeeping seal of approval’ for conservative, outsider candidates. After earning her endorsement we saw an immediate spike in support for Carly amongst conservatives, who represent the vast majority of Republican primary voters.”

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