How to fix CNN

Davidson Goldin, the former editorial director of MSNBC, who now runs a communications business in New York, worked at CNN’s cable news competitor as it morphed into a liberal alternative to Fox in the evenings. From that experience, he thinks that “CNN needs to find an identity and own that identity.”

“A news channel trying to build a brand by saying they cover news is like a restaurant trying to become popular by saying it cooks food,” he said.

“What we understood from the get-go was that by focusing on opinion, analysis and using topic-area expertise to draw conclusions, we could easily differentiate ourselves from CNN, that was so wedded to just regurgitating the facts,” Goldin said.