If the FDA eventually does approve Priligy, it will be a watershed moment for a condition that received little attention from researchers until a decade ago. Doctors will have a proven solution for men who’ve been robbed of sexual satisfaction. As Priligy advertising infiltrates the media and PE becomes acknowledged as common and treatable, the stigma surrounding it will fade. A conversation will begin, and suffering men will become emboldened with the knowledge that they’re not alone.
But a much-heralded, mass-marketed release of a PE drug could also have an entirely different, more dangerous effect. Some researchers believe that a Priligy advertising blitz could bend men’s expectations by stressing stamina as their sole measure of sexual prowess, sowing self-doubt and fears of PE in the minds and beds of perfectly normal guys.
In other words, they worry that the treatment could cause the condition.
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