The aim of one company that blends high technology and behavioral psychology is hinted at in its name, WeCU – as in “We See You.”
The system that Israeli-based WeCU Technologies has devised and is testing in Israel projects images onto airport screens, such as symbols associated with a certain terrorist group or some other image only a would-be terrorist would recognize, company CEO Ehud Givon said.
The logic is that people can’t help reacting, even if only subtly, to familiar images that suddenly appear in unfamiliar places. If you strolled through an airport and saw a picture of your mother, Givon explained, you couldn’t help but respond.
The reaction could be a darting of the eyes, an increased heartbeat, a nervous twitch or faster breathing, he said.
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