Epic fail: The myth of Obama's online campaign organization

The truth is that Obama was never nearly as free of dependence on big money donors as the reporting suggested, nor was his movement as bottom-up or people-centric as his marketing implied. And this is the big story of 2009, if you ask me, the meta-story of what did, and didn’t happen, in the first year of Obama’s administration. The people who voted for him weren’t organized in any kind of new or powerful way, and the special interests–banks, energy companies, health interests, car-makers, the military-industrial complex–sat first at the table and wrote the menu. Myth met reality, and came up wanting…

Nor, it is clear, was Obama’s campaign ever really about giving control to the grassroots. As Zephyr Teachout wrote here a while back, the campaign shared tasks with its supporters but didn’t share power. In some notable cases, volunteers were given substantial responsibilities in the field, and access to more data than would typically be shared by most top-down organizations. But in terms of empowering anyone, Obama’s campaign structure empowered its managers more than anyone else…

I’ve always thought that the idea of Obama as grassroots champion was more myth than reality, especially after reporting on how his campaign treated one genuine grassroots activist, Joe Anthony, who had spent more than two years of his life nurturing a page on MySpace dedicated to Obama, well before there was any campaign, only to have it stripped out of his control when it became a valuable campaign asset. But I also thought this was a useful myth because it generated rising expectations both here and abroad, not only in what Obama might do if elected president, but also in what anyone might do today using their greatly enhanced powers to communicate and collaborate around common causes. (In case you haven’t noticed by now, I tend to be pretty skeptical of all politicians, and far more interested in small-d democratic self-empowerment as the best path to a better society.) The problem for Obama and the Democrats today, as they head into 2010, is that much of their activist base appears to have swallowed too much of the wrong half of the myth: they thought that Obama would be more of a change-agent, and never really embraced their own role.