Most of the store’s Peeps-branded products were inedible. So is the candy, critics would say.
“There’s something mystical about Peeps,” said Matthew Beals, a New York filmmaker who has shot a 45-minute documentary about people obsessed with the spongy bunnies and chicks. “They really inspire a passion. People either love them or hate them.”
Fans of the pastel-colored, sugar-coated confections have compiled a “Lord of the Peeps” trilogy, filmed “Star Wars Peeps” and sent them into space on a high-altitude NASA weather balloon.
Scientists, or at least graduate students with too much time, have conducted numerous experiments. One shows what happens if a Peep is submerged in liquid nitrogen, at minus 346 degrees Fahrenheit, and then hit with a hammer. It shatters.
More than 100,000 people belong to a Peeps fan club, and websites and YouTube videos abound.
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