"It doesn't hurt that much and the girls appreciate it"

“We do have a high gay clientele, but we are starting to see a lot more straight men who want pampering,” she told ABCNews.com. “We have a lot of bankers and hedge fund guys who think grooming is as important as their work.”

Ahn sees an average of 10 men a day who need their eyebrows, back or shoulders, and sometimes their undercarriage, waxed.