The reality-show presidency

One of the downsides of having a president who is also Celebrity in Chief is that it creates the impression that the leader of the free world is part of a milieu that is more TMZ than C-SPAN. In an effort to remain connected to the social media world that was so much a part of his electoral victory, the Obama administration may be guilty of a very contemporary common offense: Oversharing…

I like that the current president gets out of the bubble, that he enjoys a burger, and is willing to walk back into the White House with a greasy go-bag for the staff. I’m not sure being able to watch it all unfold is good for his presidency.

“When he ran, the Obamas were pitched as kind of a reality show to the public. We’d hear about his dinners with Michelle and we felt like we knew them,” said Michael Hirschorn, a former executive at VH1 who now runs Ish Entertainment, which produces reality programming. “But now that he is in office, there is a danger of the mystique going away. The problem with social media and constant video is that it flows like water and reduces everything to the same level. Not much of it is special, and it all becomes content, even if it’s the president.”