Just 38 percent of respondents said they had a favorable opinion of the Democratic Senate majority leader, the same percentage as in October and 1 point higher than in August…
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“I’d be worried,” said Michael Franz, an assistant professor at Bowdoin College in Brunswick, Maine, who studies political advertising. “I’d stop if I had aired ads for two or three weeks and it wasn’t moving the needle.”
According to the poll commissioned by the Review-Journal, 49 percent of respondents had an unfavorable opinion of Reid, while 13 percent were neutral.
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