Gulp: Google caves to Rupert Murdoch on paid content

There are two changes that Google hopes will quell the discontent of media outlets. The first one is a change to its “First Click Free” program, which allows users to visit an article for free, but directs them to a sign-up page if they browse to another page. For example, if you visited a Wall Street Journal article from Google News, you’d get the full article for free, but would have to pay for other articles.

The problem is that many people now abuse this feature to get all of their WSJ articles for free. The new change will limit you to five pages per day before you must register, regardless of how you get to the website. Media outlets can opt into this program if they so desire.