Raynor and other consultants claim that her e-mail list of supporters could be larger considering her political celebrity.

Online political strategists have come to see an e-mail list as the essential tool of a web campaign. Raynor, who works for a firm that works with a statewide candidate and a congressional candidate, noted that the Obama campaign raised two-thirds of its funds through its enormous e-mail list of around 10 million backers…

“Building up a good e-mail list would be a good tool to influence 2010,” the former co-director said of next year’s midterm elections.

“She needs to monetize those e-mail addresses,” Raynor added about her fundraising efforts through her political action committee SarahPAC…

“If I was making a conscious effort to make a run for president, I wouldn’t do it like this,” said Soren Dayton, a new-media consultant who has worked on Capitol Hill and on Sen. John McCain’s (R-Ariz.) presidential campaign. “She’s not taking that next step online. She’s not asking people to give money to candidates.”