Study: How politics affects perceptions of skin color

Across the three studies reported here, we found that partisans not only ”darken” those with whom they disagree, but also ”lighten” those with whom they agree. Future research should aim to clarify the specific relationship between skin tone perception and voting behavior, to determine whether ”coloring” a biracial candidate’s skin tone plays a causal role in the relationship between political partisanship and voting behavior.

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