The field plan says the protests should attract media coverage that “creates villains or enemies that serve as a contrast with our side; validates the need for affordability and the public health insurance option; [and] forces the other side to respond.”

David Palombi, senior vice president of corporate communications for WellPoint, said the “enemies project” is counterproductive to the debate and will do nothing to expand access, reduce costs or improve the quality of health care in the United States.

“It is extraordinarily disappointing that it comes at a time when [House Speaker Nancy Pelosi] and others are calling for a civil discussion.”