Two differing opinions – and Fox is very likely in the right. While companies are pledging to boycott Beck’s show, two simultaneous events are occurring. First, Beck’s show still has advertisers. They may be “Beachbody (creator of P90X Exercise Equipment), Egg Genie and Telebrands (creator of Jupiter Jack)” as Rucker points out in the press release, but they are still there. Beck’s program continues to draw enormous ratings, and advertisers must pay for the wide audience. And it’s not just a month-to-month comparison. When looking year-to-year, FNC at 5pmET is drawing well more than double the amount of viewers it was in 2008 (when the program was America’s Election HQ) – and at times nearly three times as many.

The other point is, Fox News is still not being boycotted as a network. These “industry sources” that estimated the loss figures for ColorOfChange very likely didn’t talk to the FNC ad sales department – because the loss for the network couldn’t possibly be anything close to the numbers estimated.