“Liberal” is still the worst and remains the only political description that is viewed more negatively than positively. Being like Reagan is still the most positive thing you can say about a candidate…

Aware of their low ideological ratings, political liberals have shifted in recent times to calling themselves progressives, but that name, too, has begun to lose its luster. Thirty-two percent (32%) now consider it a positive to describe a candidate as politically progressive, but that’s down from 40% just after the last election. Twenty-seven percent (27%) see it as negative label, up from 16%, and 36% put it somewhere in between the two.