Call it the politics of personal perfection. The Barack Obama brand is as much about being a personal example to the nation as it is about being a political figure. But the danger of that frothy mix of glamour and domesticity is that President Obama could become in the public mind something he never sought to be: the Martha Stewart of 1600 Pennsylvania Ave.
And political veterans say the fine line between what’s inspiring and what’s annoying can be difficult to spot in advance…
“He’s so g-ddamned smart and such a good representative for the country,” said Alan Siegel, a corporate branding expert and CEO of the marketing firm Siegel & Gale. “I admire him.”
“They’ve just done so many things so well,” said Susan Hodgkinson, principal of The Personal Brand Co. “You have to tip your hat to them and say, ‘Brilliant.’”