But in new data released late this week, Scarborough has struck out in every category: TV, radio and publishing. His widely-touted The Last Best Hope: Restoring Conservatism and America’s Promise has bombed, selling just 6432 copies since its 9 June release, according to new Bookscan figures. At Amazon, it has already dropped out of the top 100, currently ranked 166.

By contrast, conservative author Mark Levin remained in first place after three full months, according to Bookscan, selling another 35,595 units to push closer to a possible one million sales mark in the weeks and months to come.