And on Tuesday Mariah Carey’s husband, Nick Cannon, was using the White House as a backdrop for a promo of the NBC reality show “America’s Got Talent,” which he hosts.

The White House had cleared Cannon in to do the spot. The rapper/actor was on the North Lawn giving his pitch while the president of South Korea’s motorcade rolled by in the background.

“Talent is taking over the world,” he shouted, as the pillars of White House gleamed in the distance.

The president and first lady have been vocal since the election about wanting a more accessible White House that’s open to the public. But when Cannon showed up it all started to feel like too much to some White House observers, who groaned that this sort of on-site mish-mashing of pop culture and government is cheapening the executive office…

As Desiree Rogers, the White House social secretary, told the Wall Street Journal in April: “We have the best brand on Earth: the Obama brand.”