Base instincts

Both conservative media and liberal media are alike in that they have to keep the ratings up, or the numbers up, or the hits. If they lose audience, they can lose everything from clout to ad revenue. Because they have to keep the numbers up, they have to keep it hot, which actually has some affect on the national conversation. The mainstream media is only too happy to headline it when a radio talker says Sonia Sotomayer is a dope. The radio talker may be doing it to play to his base, but the mainstream media does it to show that Republicans are mean, thick and angry.

On left and right, on cable and radio, political hosts see gain in hyping the story, agitating and exciting their listeners. All of this creates a circular, self-enclosed world in which it gets hotter and hotter and tighter and tighter. (I remember when the liberals of the Democratic Party were like this, in the ’80s. They talked only to themselves, and reinforced each other’s views. It took them years to recover.)

Must the Obama administration micromanage General Motors, institute a new health-care system, and institute a new energy regime? Must they mow down the opposition, shutting them out of the development of important bills? Well, the base likes this.