This guy is good. Really good. And, frankly, so far, we’re not.

You can’t blame powerful people for wanting to play the press to peddle self-perpetuating mythology. But you can blame the press, already suffocating under a massive pile of blame, guilt, heavy debt and sinking fortunes, for being played. Some of the time, it seems we’re even enthusiastically jumping into the pond without even being pushed. Is there an actual limit to the number of instances you can be the cover of Newsweek?…

I thought that the Maxfield Parrish, heroic days of the Kennedy Administration PR, where the press and the president were pretty much all in on the same screenplay and the same jokes, couldn’t happen in our modern era, what with paparazzi and tabloids and talk shows, citizen sound-bite scavengers and voracious 24/7 news cycles. But now that the stumbling Bushes and smirking Clintons are out of the White House, time has compressed back on itself like the machine in the Denzel Washington movie, “Deja Vu.” It’s the early 1960s and Camelot all over again…