How male bisexuality became cool or something

The term “man crush”—which, like bromance, connotes a male relationship that resides somewhere between platonic and romantic—is already this year’s official media catchphrase. “Rams GM Devaney Has a Man Crush on Eugene Monroe” gossips manlier-than-thou NFLGridironGab.com. “Warren Buffett’s Chinese Man Crush” titters the headline on a Business Insider profile of CEO Wang Chuan-Fu. And while it’s not all that surprising to find Newsday’s music critic proclaiming his “man-crush renewed” after a Seal concert, it’s less expected in a Boston Globe story about President Obama and Nicolas Sarkozy, or in an AOL News piece about the King of Saudi Arabia.

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It’s an emerging version of male bisexuality that’s more pose than sincere. The celebrities who engage in it take pains to make it clear they’re straight—half-ironically goofing around, often as a blatant grab for attention. But the fact that they’re even taking it that far is something new.

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