He's the biggest celebrity in the world

Is there a serious political angle to all of this Obama celebrity talk? There is.

In encouraging all of the celebrity coverage (journalists don’t need much encouragement given the public’s apparent unquenchable need for gossip), the White House surely is trying to keep Obama’s appeal high among those Americans who really don’t care a great deal about politics.

Being celebrities gives the Obamas a bigger audience, and probably deeper emotional commitments, than many politicians receive. Even if the economy doesn’t recover completely and Obama’s policy proposals stir up opposition, he could retain his popularity – and, with it, political clout on Capitol Hill – because of his (and his family’s) celebrity coverage and appeal.