A Taliban spokesman reached in Pakistan said that the new phrasing was being implemented as a way of eliminating the negative associations triggered by more graphic terminology. “The term ‘beheading’ has a quasi-medieval undertone that we’re trying to get away from,” he explained. “The term ‘cephalic attrition’ brings the Taliban into the 21st century. It’s not that we disapprove of beheadings; it’s just that the word no longer meshes with the zeitgeist of the era. This is the same reason we have replaced the term ‘jihad’ with ‘booka-bonga-bippo,’ which has a more zesty, urban, youthful, ‘now’ feel. When you’re recruiting teenagers to your movement, you don’t want them to feel that going on jihad won’t leave any time for youthful hijinks.”

Central Asia is not the only place where the coarse terminology of the past is being phased out. In Darfur, the words “ethnic cleansing” are no longer in use, either by rebels nor by the government itself. Instead, the practice of targeting a particular tribe or sect or ethnic group for extinction is being called “unconditional demographic redeployment.” In much the same spirit, the archaic term “genocide” — so broad and vague as to be meaningless — has now been supplanted by “maximum-intensity racial profiling.”