And even though he was surprised, and maybe slightly embarrassed, by his TMZ pictures, Schock understands the power that comes with gaining traction online. “It’s gotten a lot of people engaged about what I am doing out in Congress because they have been seeing me on the shows that they watch,” he confessed. “These are people that don’t typically watch Fox News or CNN or MSNBC or the evening news. They watch pop culture, but they are also voters.” After all, I would not have even thought to interview Schock had he not been on TMZ.