I called Brian Nosek, an associate professor in psychology at the University of Virginia and the director of Project Implicit, to find out. According to him, our brains automatically make associations based on our experiences and the information we receive, whether we consciously agree with those associations or not. He said that many egalitarian test-takers were shown to have an implicit anti-black bias, much to their chagrin. Professor Nosek took the test himself, and even he showed a pro-white/anti-black bias. Basically, our brains have a mind of their own.