The WSJ is reporting that Team Romney is looking to amp up their swing-state appeals in the t-minus seven weeks until the election, and that they’ll be going for more targeted ad blitzes while Romney will be doing a little less fundraising, and a little more on-the-trail campaigning:

Mitt Romney’s plan to rebound from a tough stretch in his bid for the White House rests on stepping up campaigning in swing states, running more television ads and curtailing a fundraising push that has had him spending more time with donors in hotel ballrooms than with supporters at campaign rallies.

Still navigating a series of setbacks, Mr. Romney will hit the campaign trail harder than he has since the party conventions began at the end of August, with public events in Florida, Nevada, Colorado and Ohio in the next week.

They’re also setting specific voting groups in their sights — I thought the “Dear Daughter” ad from earlier this week was a pretty effective appeal to combat that stupid “war on women” meme the liberals have got going — and with seniors most definitely in the mix of clutch voting blocs, they’re bringing Florida Sen. Marco Rubio into the fold to tout Republicans’ Medicare plan. With the senior-and-Latino-heavy Florida’s 29 electoral votes still very much in play for either candidate, bringing in the well-spoken, popular senator to talk about issues that affect seniors can’t be a bad move:

 “Mitt Romney and Paul Ryan get it. Medicare is going broke. That’s not politics, it’s math. Anyone who wants to leave Medicare like it is, is for letting it go bankrupt. My mother is 81 and depends on Medicare. We can save Medicare, without changing hers, but only if younger Americans accept that our Medicare will be different than our parents when we retire in thirty years. But after all they did for us, isn’t that the least we can do?”

Oh wow, sane words about the impending fate of Medicare! It’s so rare to hear those these days, what with everything we hear about the Republicans’ apparently inherent hatred of old people. Sorry, Democrats, but Medicare going broke is a fact. Nobody wants to throw Granny off of a cliff, or even change the plan for current seniors and those quickly approaching retirement — we just want to make the dang thing solvent. Maybe that’s why seniors are actually wise enough to tend to favor Republicans’ Medicare reform plan, and it’s the young people we’re having trouble convincing?