It’s a fairly common practice for people with weddings or birthdays coming up to ask their friends and guests to donate money to a charity or cause of their choice instead of buying them an actual gift, and it looks like the Obama campaign just thought up the absolutely brilliant, not-at-all galling idea of capitalizing on that ritual. No, dear friends — this is not a joke.

Instead of another gift card you’ll forget to use, ask your friends and family for something that will go a little further: a donation to Obama for America. Register your next celebration—whether it’s a birthday, bar or bat mitzvah, wedding, or anniversary—with the Obama campaign. It’s a great way to show your support for a cause that’s important to you on your big day.

I don’t really feel the need to commentate further. It says so little, yet it says so much.