Want to see what market failure looks like? Don't worry -- the Left keeps trying to show us, and we may finally have woken up to it. IYKWIM, AITYD.

Right now the commentariat is buzzing about the latest missive of love and understanding from Disney's new featured star Rachel "I Hope Half of You Die" Zegler, and we'll get to that momentarily. First off, let's look at the Kamala Harris marketing plan for her Instant Nominee Just Add Desperation campaign. As you'll recall from previous episodes of As the Election Turns, Harris and her team discovered that she had built a mighty deficit among younger male voters, thanks to the Left's constant demonization of masculinity.

How do you reach those voters? You go where they are ... unless you're a progressive. The Financial Times reports that Team Kamala was too afraid of a backlash from progressives for appearing on Joe Rogan's podcast. You know ... the guy who endorsed Bernie Sanders four years ago (via Ed Driscoll at Instapundit):

Kamala Harris’s fears of a progressive backlash killed a plan for her to appear on Joe Rogan’s podcast, a campaign official has said, shedding light on a decision that infuriated some Democrats who are reeling after Donald Trump’s election victory.

The Harris campaign and Rogan, whose audience is bigger than that of many television networks, had discussed an interview for his podcast — a move some Democrats hoped would help Harris reach young men who were gravitating towards Trump.

The talks faltered because of concerns at how the interview would be perceived within the Democratic party, said Jennifer Palmieri, a senior adviser to Harris’s husband, Doug Emhoff.

“There was a backlash with some of our progressive staff that didn’t want her to be on it, and how there would be a backlash,” Palmieri said on Wednesday.

So what was the plan to woo younger male voters, then? Because the strategy of "you guys are just too toxic to engage" really didn't work out well. And make no mistake -- that message got sent loud and clear by Harris' refusal to come to Rogan's studio to do an interview. Supposedly they suggested that Rogan travel to meet Harris someplace else, but this reporting makes it clear they weren't serious about that offer and were likely looking for a way to blame Rogan for the failure to appear. 

As I wrote at the time, this provided the perfect embodiment of Harris' entire campaign. She never deigned to come to her voters; she insisted that they come to her, on her terms. If they didn't, Harris couldn't have cared less. Donald Trump got 50 million views out of the Rogan interview; Harris got to hang out with Beyoncé.

That brings us to young Ms. Zegler, who seems to have the same idea about product marketing. After spending months insulting the audiences that love the original Snow White by talking about how creepy and stalker-ish the original is, Zegler finally shut her mouth while Disney retooled some of the Woke Inc out of their remake. That film is due out in a few months. so of course this is a perfect time to tell 50 percent of the country that she hates them:

i find myself speechless in the midst of this. another four years of hatred, leaning us towards a world i do not want to live in. leaning us towards a world that will be hard to raise my daughter in. leaning us towards a world that will force her to have a baby she doesn't want. leaning us towards a world that is fearful.

i shouldn't be this shocked. but i am. i am heartbroken for my friends who awoke fear this morning. and i am here with you. to cry, to yell, to hug. to wax poetic on how the left continues to fail us in forging a new path forward. this loss should not have been. and it certainly should not have been by so many votes.

i echo ethel cain's statement more than anything. may trump supporters and trump voters and trump himself never know peace.

Disney only wishes that Zegler found herself speechless, even for a moment. I'll skip over the bizarre implications of "I'm afraid my imaginary daughter won't be able to abort my grandchild" argument and go right to the hatred Zegler has for Disney's audience. If Zegler aspired to indie-film auteur status in $5 million productions, that might work. However, Zegler aspires to stardom in a mainstream-audience film that had already cost Disney $270 million by the end of 2023, and that was before all of the reworking needed to recast the Seven Totes Normal Dudes back into CGI dwarves, among other changes. 

Call it the Kamala Strategy of Mass Marketing, or Whistle While Your Work Disappears.

And what about Disney? As Christian Toto points out, Disney execs fired Gina Carano for one hell of a lot less than this attack on their audience, and now will have to explain why as Zegler provides a massive spotlight on their hypocrisy:

Social media users are savaging Disney, the same company that fired Gina Carano for her social media musings, for not acting on Zegler’s comments.

It’s too soon for corporate action, of course. It’s worth noting that the post that ended Carano’s Disney career was a plea for peace and acceptance.

Zegler’s screed is the opposite.

Carano had pushed back on COVID restrictions and mandates, as well as forced obeisance to pronoun demands. For that, Disney fired Carano. What happens to Zegler for telling half of Disney's domestic audience that she hopes they suffer for the next four years? My prediction: nothing at all. Disney has the same arrogance that Harris and Zegler do -- they want their audience to come to them on their terms, not by engaging their audience and respecting their terms.  

Eventually, the audiences will stop coming at all, as I wrote in my "Hollywood fairy tale" in August 2023, or at least enough of them to matter. That's just what happened to Democrats in their zeal to push their woke authoritarianism onto the electorate. It will happen to Disney too, and almost certainly to the clueless starlet that they've tried to boost for the better part of two years.