I may have finally found a Barack Obama decision for the 2012 election that gets me excited about following his campaign. According to his campaign website, Obama will start writing his own messages for Twitter and Facebook:
Obama for America staff will now be managing both accounts, posting daily updates from the campaign trail, from Washington, and everywhere in between. You’ll be hearing from President Obama regularly, too; on Twitter, tweets from the President will be signed “-BO.”
Sounds great to me! Granted, I’m a bit backlogged on Obamateurisms at the moment, but I’m also keen to move quickly on a particularly humorous anecdote. Given his track record on off-the-cuff remarks, presidential ad-libs should be an abundant resource of bloggy goodness.
That is, of course, if anyone is fooled into thinking that Obama will be tweeting off the cuff, or at all. Something tells me that his campaign will be keeping a rather tight hold on TweetDeck One for that very reason and producing the content themselves, especially after Anthony Weiner’s demonstration of what can possibly go haywire when politicians manage their own Twitter accounts. Anyone following @BarackObama (now with helpful campaign avatar!) in the expectation of getting Obama’s own unedited thoughts will be sorely disappointed, and will end up with Ralphie Disillusionment Syndrome:
Besides, doesn’t a President have better things to do than to retweet Aylssa Milano’s thoughts? In fact, his campaign’s announcement incoherently offers that as a reason for Obama to start playing with social networking:
Why make the change?
As the President said when he launched this campaign a few months ago, he’s focused on doing the job we elected him to do — so he’s counting on all of us to lead this organization from the grassroots up, helping to shape it as it grows.
Er, what? They’re going to have Obama tweeting because he’s too busy running the country to not tweet? The only way that makes any sense is if people believed Obama handled his own tweeting from the get-go (which a quick read of the Twitter feed will quickly refute). Basically, this change is nothing more than moving Obama’s Twitter account from a White House public-relations intern to an Obama campaign intern. Promising personal tweets from POTUS is a transparently laughable campaign promise, and certainly not the last we’ll see from Obama 2012.